When you are a speaker and no one really knows who you are, getting your name out in a positive way is hard at first. Yes, you send out emails and might get a response or two but you are not getting the responses you hope for. You are putting yourself on the line for your business and if you are a starving entrepreneur then you are REALLY praying for someone to respond to you. After all you are not sending out pitch emails and proposals for fun or your health. If you have sent out 5+ emails and no one has responded to you, there is someone wrong. Maybe they feel that they don’t need the service, or you have not sold yourself, and there are typos in your emails. Something!
When I would send out pitch emails and proposals I would either not get a response, or I would get something like “Javania, we would love to have you come and speak to our students but there is no money in the budget to pay you”. Now maybe some schools, NPOs, or churches really do not have money to pay but EVERY response should not be like that.
And then I would send “I am still willing to come and speak because I need the experience” (wrong move)
I went deep and figured out what I was doing wrong.
1. I talk too much.
2. What I thought was a proposal was NOT a proposal.
3. I did not make them feel as if they needed my services over all the other people who sent pitch/proposal emails.
4. I spoke about money first.
If this is you also, it’s time to make some changes and only you know those changes, or find an editor who can help you. They are a life saver.
The changes I made are
1. Found a editor to edit what I was sending out.
2. Stopped pressuring myself to feel as if someone needed to respond to me. (They now know where to find me)
3. Left a lasting impression so that they will feel compelled to respond.
4. Let go and Let God.
When you have a service that is needed you breathe and live for your work, and people will come. As long as you are authentic and real in your approach, they will feel like they just have to have someone from you. So put on your thinking cap and figure out how to change your approach and you will be amazed as how many people come knocking down your door.
2 Replies to “Pitching Your Services”
Great post, Javania! I think those are common mistakes. Learning how to market your consulting and speaking services is definitely a trial and error process.
🙂 Thanks for the positive Nick!! I can stand to learn a couple tricks, which is why reading and researching is important.